Birla Opus Paints – Customer Experience Centre

Scale

Multiple Retail Destinations Successfully Delivered

The Story

We developed the design strategy and experience concept, taking it through design development and project management to create a collaborative customer experience centre. The space was designed for architects, designers, and other professionals to engage with clients, understand the wider product portfolio, experience colours, finishes, and materials physically, and explore their possibilities digitally before making the right selections.

By bringing together consultation, physical product interaction, and digital visualisation within one seamless environment, the centre transforms product selection into an engaging, informed, and immersive experience bringing the world of Birla Opus Paints to life.

Keywords:

Design Strategy, Concept Design, PAN India Rollouts, End to End Design & Project management